Alterna

This renowned hair care brand has been at the forefront of the professional hair care industry since 1997.

Boasting luxurious formulations that really beautify and capture the essence of expert, salon worthy hair care. All our Alterna products are free of Parabens, Sulfates, Phthalates & other harsh or unnecessary additives and contain sustainable ingredients like Caviar, Seasilk, Bamboo, Kendi Oil and more, put together to leave hair healthier and stronger.

With over 15 years of experience developing proprietary technologies subjected to consumer, in-salon testing and safety, this hair care brand gives excellent results that really deliver.

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